My Life Mission

Developing training materials and curriculums that can be taught in Mini-MBA that transfer Arab Street Smarts into Business Smarts

About Sobhi

Sobhi Akbik is a Business Author, Consultant, and Professional Trainer. His core competencies are in Business Development functions including Human Resources Management, Sales Management, Modern Marketing Practices, and Project Management. He provides his training and consultancy services in Arabic and English.

Sobhi Akbik has more than 25 years’ experience. He used to work as a senior level Organizational Development Officer, managing organizational development for several startups and medium-sized companies in the UAE.

In 2009, he published his first book The Copywriting Secrets: How Organizations Communicate with Their Public, followed by his second book Human Capital Management: How to Turn Your Employees into a Beehive in 2014. He is currently preparing to release his new book about Smart Sales Force Management.

Sobhi gained his experience from working with top-notch leaders, managers, scholars, thinkers, and researchers in the United Arab Emirates. He worked with financial institutions, strategic think tanks, international and local companies, educational institutions, and successfully handled business development projects.

Sobhi is a self-directed learner who has a strong hunger for knowledge. His education has included Arabic Studies and a BA in English Language and Literature, followed by a Master of Business Administration from the USA; afterwards he has kept building his knowledge through continuous learning, reading, listening to audio books, and networking with business leaders to learn from their practical experience.

Many people in Dubai and the Middle East like him because of his humble personality, diversified experience, storytelling style, willingness to share thoughts, and his passion for assisting people to achieve their goals.

Sobhi is a Certified Member at Emirates Association for Management Consultants and Trainers (

As Business Professor, Sobhi taught Contemporary Strategy Analysis to MBA students at the Higher Institute of Business Administration. He has delivered more than 3,000 training and coaching hours. His training programs have been attended by more than 500 senior managers and professionals from leading Arab businesses. He has developed more than 30 training programs in Arabic and English, published several online programs, and encouraged many professionals to become professional trainers, supporting them with his training materials. He is committed to hosting several free educational sessions on social media.

Ethos and Process

Sobhi believes that the transfer of knowledge and the building of skills is very important for performance improvements. His job as a trainer is to maximize learning by utilizing different methods during each part of the training. Sobhi firmly believes that in adult learning participation and engagement are not optional – they are imperative. To him, real learning is neither memorization nor a one-time event. It needs practice!

When designing his training programs Sobhi ensures that they provide balance between effective, behavioral and cognitive learning. He uses a variety of learning methods and exercises to maintain enthusiasm, creates opportunities for group participation, takes advantage of participants’ experience, and provides real-life problem-solving.

A successful training session starts with a team-building exercise to get to know each other. This is followed by on-the-spot assessments – asking questions to find out trainees’ level of knowledge of the subject and to measure their interest.

Sobhi takes the following steps to design an active training program:

1- Assess participants’ training needs

2- Set general learning goals

3- Specify training objectives

4- Design training activities

5- Sequence training activities

6- Start detailed planning of timetable, materials and activities

7- Revise design details

8- Evaluate the total results


By hiring Sobhi Akbik as your professional business trainer, he will contribute by reinforcing important material, concepts, and skills; providing trainees with an opportunity to consider, discuss, and process course material; providing more frequent and immediate feedback to trainees; increasing trainees’ motivation to learn; allowing trainees to practice important skills, such as collaboration, through pair and group work, and building self-esteem through conversations.

My Strengths

Strengths: According to Clifton Strengths Survey, Sobhi Akbik enjoys the following themes:


He can take direction, follow through, and make the corrections necessary to stay on track. He


He has a great deal of stamina and works hard; he takes great satisfaction from being busy and productive.


He can make things happen by turning thoughts into action.


He has a great desire to learn and want to continuously improve. In particular, the process of learning, rather than the outcome, excites him.


He creates alternative ways to proceed. Faced with any given scenario, he can quickly spot the relevant patterns and issues.

My Story

  • Mhd. Sobhi Akbik is from a prominent Damascene family that has produced famous judges, thought-leaders, merchants, poets, doctors, and actors.

  • His father, the late Mhd. Hisham Akbik, was a lawyer, entrepreneur, and avid reader who spent his fortune on libraries; buying and reading books. He taught Sobhi to adore knowledge and critical thinking, respect moderate scholars, embrace integrity and discipline, and to be an independent person who takes life’s responsibilities seriously. Sobhi was also greatly influenced by the wisdom and acumen of his uncle Professor Farouk Akbik, who is considered one of the top translators of his time.

  • During his youth, Sobhi was interested in personal training and development. He was an avid learner. He studied the traditional Arabic Language and English Language and Literature. He volunteered at non-profit organizations with the aim of spreading knowledge among fellow members of society. His father arranged for him to be taught the double entry accounting methods by a senior accounting trainer in the ancient Syrian markets. He helped importers with commercial correspondence, marketing and sales.

  • After completing his BA in English Literature and Languages, he moved alone to Dubai aged 21, where he began his career as a Sales Executive selling IT products, then as an admin manager at a direct sales agency selling insurance products. After that, he moved to Dubai Islamic Bank to supervise its Training and Development Center and handle recruitment.

  • In 1998, Sobhi joined the Emirates Center for Strategic Studies and Research (ECSSR), where he handled International recruitment, then worked with senior international researchers and experts. ECSSR helped him learn management tools and techniques of non-profit organizations, critical thinking, scientific research, writing methods, and organization of international conferences. Then, his management moved him to The Presidential Scholarship Coordination Office where he dealt with the world’s top universities.

  • In 2003, he moved to Dubai where a Holding Company selected him to work with its senior management. He handled several projects, including establishing new start-up companies, development of integrated business systems backed by detailed policy and procedures manuals, development and implementation of human resources, selection and recruitment of high-level managers, and restructuring projects.

  • Soon he was appointed deputy General Manager of a large debt collection company. He managed to transform it from loss to profit, developed its human cadres, and increased its productivity through continuous training, development, guidance and motivation, making it one of the most successful companies in the GCC.

  • After completing his MBA, he returned to his home country to care for his sick mother, accompanied by his large library of printed and audio books, and spent most of his time studying and researching management best practices and adapting them to fit the local environments of the Arab world. Eventually, he developed over 30 training programs and trained thousands of students, employees, managers, and business owners. He was selected by UNDP to train deans and professors at local universities, and taught MBA students Business Strategic Analysis at the Higher Institute of Business Administration (HIBA).

  • In 2012 he returned to his former workplace in Dubai, where he worked as an Organization Development Manager. He managed the development of several startups, and developed policies and procedures manuals for a number of subsidiaries. He was selected from leading training centers to train senior government officials.

  • Recently, he joined the Academy of Sales Excellence in Dubai, founded by US Professor Ramez Henry Helou, as Director of Learning and Development.

  • In 2009, he published his first book The Copywriting Secrets: How Organizations Communicate with Their Public.
    In 2014, he published his second book Human Capital Management: How to Turn Your Employees into a Beehive.

  • He is currently preparing to release his new book about Smart Sales Force Management.

  • Regarding Social Responsibility, Sobhi is dedicated to fighting poverty in MENA. He believes that poverty has its roots in the mindset so we must educate the poor and encourage them to think outside the box. The lack of training, technical support, networks and markets are preventing talented poor people from thriving. He has established a group on Facebook to gather and collect innovative ideas for fighting poverty, hosting online webinars with role-models.

  • Recently he became a certified trainer at Emirates Association for Management Consultants and Trainers.

Download Sobhi’s Profile

Networking & Social Activities

– Emirates Association for Management Consultants and Trainers

– SHRM: The Society for Human Resource Management, 

– Project Management Institute Membership 

– Dubai Arabic Toastmasters

– Blue Mountains Toastmasters Club